Content Credentials - Identities for Media Content

In a world where AI-generated content and deepfakes are eroding trust in digital media, reliable answers are needed. Content Credentials, based on the C2PA standard, make the origin, modification, and integrity of digital media transparent and traceable – anchored directly in the media file.

In this session, we will cover the foundations of CAI and C2PA and demonstrate the central role that Trust Service Providers play in this emerging trust ecosystem. Kenneth Warmuth from WDR will share practical insights into how digital provenance can be implemented in media operations – and what plans are in place to introduce Content Credentials in the Mediathek.